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書目資訊
The World Business and Economic Review
by:
Compiled by Walden Publishing
Marketing : essential principles, new realities
by:
Forsyth, Patrick.
Never take no for an answer : a guide to successful negotiation
by:
Poole,, Samfrits Le
The handbook of international direct marketing
A directory of finance for the growing business
by:
Brand,, Michael
Raising finance : a practical guide to starting, expanding & selling your business
by:
Barrow, Paul (1948-)
The effective use of market research : how to drive and focus better business decisions
by:
Birn, Robin.
Consumer insight : how to use data and market research to get closer to your customer
by:
Bond, Alison.
The first time manager : the first steps to a brilliant management career
by:
Morris, M. J.
Fashion brands : branding style from Armani to Zara
by:
Tungate, Mark (1967-)
Commonsense direct marketing
~
Bird, Drayton
Commonsense direct marketing
by:
Bird, Drayton
A study manual of professional competence in road haulage : a complete study course for the OCR CPC Examination
by:
Lowe, David (1936-)
Best practice in performance coaching : a handbook for leaders, coaches, HR professionals, and organizations
by:
Wilson, Carol.
The 5 paths to persuasion : the art of selling your message
by:
Miller, Robert B. (1931- )
Planning & Managing a Public Relations Campaign
by:
Gregory ed.
The complete facilitator's handbook
by:
Heron, John.
Business Agreements in the Single Market
by:
Hearn
Inside-out marketing : how to create an internal marketing strategy
by:
Dunmore, Michael.
Having their cake-- : how the city and big bosses are consuming UK business
by:
Scott, Pat (1954-)
The top consultant : developing your skills for greater effectiveness
by:
Markham, Calvert.
Public Relations in Practice
by:
Gregory ed.
How I made it : 40 successful entrepreneurs reveal all
by:
Bridge, Rachel.
Managing business support services : strategies for outsourcing & facilities management
by:
Hinks, John
Digital marketing : using the new te...
~
Rowan, Will
Digital marketing : using the new technologies to get closer to your customers
by:
Rowan, Will
Meeting the Global Challenge
by:
Bangemann
Marketing Researcher
by:
Hague，Jackson
Financial management for the small business
by:
Barrow, Colin.
Integrated branding : becoming brand-driven through company-wide action
by:
LePla, F. Joseph
International executive development programmes
by:
Sadler,, Philip (1930-)
Motivate to win : how to motivate yourself and others
by:
Denny, Richard (1944- )
Global logistics and distribution planning : strategies for management
by:
Waters, C. D. J.
Simple and practical accounting with computers : a guide to the benefits of computerised accounts
by:
Howard,, Stuart (1961-)
International management : an essential guide to cross-cultural business
by:
Mottock,, John
The strategic guide to international trade
by:
Reuvid,, Jonathan
The secure online business : e-commerce, IT functionality & business continuity
by:
Institute of Directors
Digital marketing : using the new technologies to get closer to your customers
by:
Rowan, Will
The open classroom : distance learning in and out of schools
by:
Bradley, Jo
How to prepare a business plan
by:
Blackwell, Edward
Strategic international human resource management : choices and consequences in multinational people management
by:
Perkins, Stephen J.
Retailing logistics & fresh food packaging : managing change in the supply chain
by:
Chartered Institute of Logistics and Transport in the UK.
Managing corporate reputations
by:
Jolly, Adam
The transport manager's & operator's handbook 2007
by:
Lowe, David.
Shut up and listen! : the truth about how to communicate at work
by:
Cooper, Cary L.
The dictionary of transport and logistics
by:
Lowe, David
Successful Web marketing for the tourism and leisure sectors
by:
Briggs, Susan
The mobile revolution : the making of mobile services worldwide
by:
Steinbock, Dan.
How come you can't identify your key customers? : the essential guide to key account selection
by:
Cheverton, Peter
The new strategic brand management : creating and sustaining brand equity long term
by:
Kapferer
The NVQ assessor and verifier handbook : a practical guide to units A1, A2 and V1
by:
Ollin, Ros.
Advanced project management : a complete guide to the key processes, models and techniques
by:
Orr, Alan D.
The Sunday Times how to write a marketing plan
by:
Westwood, John (1947-)
Market research in practice : a guide to the basics
by:
Hague, Nick (1974-)
From idea to profit : how to market innovative products and services
by:
Jolly, Adam.
The business plan workbook.
by:
Barrow, Colin.
The business enterprise handbook
by:
Barrow, Colin
Business solutions on demand : transform the business to deliver real customer value
by:
Cerasale, Mark Vincent (1969-)
Making sense of change management : a complete guide to the models, tools & techniques of organizational change
by:
Cameron, Esther.
Key marketing skills : strategies, tools, and techniques for marketing success
by:
Cheverton, Peter.
How come your marketing plans aren't working? : the essential guide to marketing planning
by:
McDonald, Malcolm.
How to prepare a business plan
by:
Blackwell, Edward.
The strategic planning workbook
by:
Lake, Neville.
Project risk management : an essential tool for managing and controlling projects
by:
Well-Stam, Daniella van.
Negotiating Skills for Business
by:
Christopher
The growing business handbook : inspiration and advice from successful entrepreneurs and fast growing UK companies
by:
Jolly, Adam.
Start up & run your own business
by:
Business link (Great Britain)
Successful customer relationship marketing : new thinking,new strategies, new tools for getting closer to your customers
by:
Foss, Bryan
The employer's handbook : an essential guide to employment law, personnel policies and procedures
by:
Cushway, Barry.
The Times A-Z of careers & jobs.
by:
Hodgson, Susan.
Applied transport economics : policy, management & decision making
by:
Cole, Stuart.
How to choose a franchise
by:
Murray, Iain.
Bridging the culture gap : a practical guide to international business communication
by:
Canning (Firm)
A handbook of management and leadership : a guide to managing for results
by:
Armstrong, Michael (1928-)
Effective internal communication
by:
Smith, Lyn.
Assessment methods in recruitment, selection, and performance : a manager's guide to psychometric testing, interviews, and assessment centres
by:
Edenborough, Robert.
An introduction to strategic financial management : the key to long term profitability
by:
Allen,, David (1937-)
The Strategic Guide to INTERNATIONAL TRADE
by:
Reuvid, Jonathan
Designing organizations : the foundation for excellence
by:
Sadler, Philip
The corporate finance handbook
by:
Confederation of British Industry
How to win in a volatile stock market : the definitive guide to investment bargain hunting
by:
Davidson, Alexander
The handbook of employment relations, law & practice
by:
Towers, Brian
Internaltional Executive Development Programmes
by:
Sadler，Perry
How to Improve Performance Through Benchmarking
by:
Fisher
How to Write a Will and Gain Probate
by:
Garsia
Accounting and finance for managers
by:
Kind,, John
Implementing an accounting system : a practical guide
by:
Franks,, Ray
The handbook of logistics and distribution management
by:
Baker, Peter (1950-)
Facilitation made easy : practical tips to improve meetings and workshops
by:
Cameron, Esther.
Accelerating performance : powerful new techniques to develop people
by:
Rostron, Sunny Stout
Practical financial analysis
by:
Gill,, James O.
A guide to working for yourself.
by:
Golzen, Godfrey (1930-)
A business guide to EU enlargement : trade and investment opportunities in Europe and the accession states
by:
Europe, Eastern
How to win in a volatile stock market = Win in a volatile stock market : The definitive guide to investment bargain hunting
by:
Davidson, Alexander
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by:
Chartered Institute of Marketing.
The complete guide to investing in property
by:
Hodgkinson, Liz.
The handbook of international market research techniques
by:
Armstrong, Michael (1928-)
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by:
Ind, Nicholas.
The next big investment boom : learning the secrets of investing from a master and how to profit from commodities
by:
Shipman, Mark.
Financial management for the small business
by:
Barrow, Colin.
Managing activism : a guide to dealing with activists andpressure groups
by:
Deegan, Denise (1966- )
Brand royalty : how the world's top 100 brands thrive and survive
by:
Haig, Matt.
Creativity in public relations
by:
Green, Andy (1958-)
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
by:
Cheverton, Peter.
Researching customer satisfaction & loyalty : how to find out what people really think
by:
Szwarc, Paul.
Effective media relations : how to get results
by:
Bland, Michael.
Successful time management
by:
Forsyth, Patrick.
Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
by:
Gamble, Paul R.
Facilitating reflective learning through mentoring & coaching
by:
Brockbank, Anne (1943-)
Employee research : how to increase employee involvement through consultation
by:
Goudge, Peter.
Strategic reward : making it happen
by:
Armstrong, Michael (1928-)
Market intelligence : how and why organizations use market research
by:
Callingham, Martin.
Online public relations
by:
Institute of Public Relations (Great Britain)
Planning and managing public relations campaigns
by:
Gregory, Anne
Managing transport operations
by:
Gubbins, Edmund J. (1941-)
Leading the professionals : how to inspire & motivate professional service teams
by:
Smith, Geoff (1938-)
Public relations : a practical guide to the basics
by:
Henslowe, Philip (1934-)
Logistics and retail management : insights into current practice and trends from leading experts
by:
Fernie, John (1948-)
The theory and practice of training
by:
Buckley, Roger (1938-)
Questionnaire design : how to plan, structure, and write survey material for effective market research
by:
Brace, Ian (1949-)
Risk issues and crisis management : a casebook of best practice
by:
Chartered Institute of Public Relations.
The essential guide to recruitment : how to conduct great interviews and select the best employees
by:
Dale, Margaret.
Managing & measuring employee performance
by:
Hay Group.
Performance management : key strategies and practical guidelines
by:
Armstrong, Michael (1928-)
The strategic planning workbook
by:
Institute of Directors.
The new strategic selling : the unique sales system proven successful by the world's best companies
by:
Heiman, Stephen E.
The new conceptual selling : the one-to-one selling system that builds a win-win buyer-seller relationship
by:
Heiman, Stephen E.
The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
by:
Stroud, Dick.
An unamerican business : the rise of the new European enterprise
by:
Kalff, Donald.
The new successful large account management : how to hold on to your most important customers and turn them into long-term assets
by:
Heiman, Stephen E.
Cheap : the real cost of the global trend for bargains, discounts & consumer choice
by:
Bosshart, David.
Amaze your customers! : creative tips on winning & keeping your customers
by:
Zanetti, Daniel.
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
by:
Mikunda, Christian.
Guerrilla marketing research : marketing research techniques that can help any business make more money
by:
Kaden, Robert J.
Selling to Win
by:
Denny
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