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Integrated branding : becoming brand-driven through company-wide action

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	becoming brand-driven through company-wide action
作者:	LePlaF. Joseph,
合作者:	ParkerLynn M.,
出版地:	London ;
出版者:	Kogan Page;
出版年:	2002.
版本:	Rev. ed.
面頁冊數:	xiv, 299 p.ill. : 24 cm.;
標題:	Brand name products - Valuation. -
ISBN:	0749437200

Integrated branding : becoming brand-driven through company-wide action
LePla, F. Joseph

Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla ; Lynn M. Parker. - Rev. ed.. - London ; : Kogan Page, 2002.. - xiv, 299 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [285]-287) and index..
ISBN 0749437200
Brand name products -- Valuation.

Parker, Lynn M.

Integrated branding : becoming brand-driven through company-wide action
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200 1 $a Integrated branding $e becoming brand-driven through company-wide action $f F. Joseph LePla $g Lynn M. Parker.
205 $a Rev. ed.
210 $a London ; $a Milford, CT $d 2002. $c Kogan Page
215 1 $a xiv, 299 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [285]-287) and index.
606 $a Brand name products $x Valuation. $3 54993 $3 218271
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700 $a LePla $b F. Joseph $3 110388
701 $a Parker $b Lynn M. $3 110389

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