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Researching customer satisfaction & loyalty : how to find out what people really think
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
how to find out what people really think
作者:
SzwarcPaul.,
出版地:
London
出版者:
Kogan Page;
出版年:
2005.
面頁冊數:
xiv, 258 p.ill. : 23 cm.;
集叢名:
Market research in practice series
標題:
Consumer satisfaction -
標題:
Customer loyalty -
ISBN:
0749443367
Researching customer satisfaction & loyalty : how to find out what people really think
Szwarc, Paul.
Researching customer satisfaction & loyalty
: how to find out what people really think / Paul Szwarc. - London : Kogan Page, 2005.. - xiv, 258 p. ; ill. ; 23 cm.. - (Market research in practice series).
Includes bibliographical references (p. 247-251) and index.
ISBN 0749443367
Consumer satisfactionCustomer loyalty
Researching customer satisfaction & loyalty : how to find out what people really think
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