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The new strategic brand management : creating and sustaining brand equity long term

紀錄類型:	書目-語言資料,印刷品 : 單行本
劃一題名:	Strategic brand management.
副題名:	creating and sustaining brand equity long term
作者:	KapfererJean-Noeel.,
家族名稱:	Kapferer
出版地:	London
出版者:	Kogan Page;
出版年:	2004.
版本:	3rd ed.
面頁冊數:	xiv, 497 p.25 cm.;
標題:	Brand name products - Valuation. -
附註:	Rev. ed. of: Strategic brand management. 1994?
ISBN:	0749442832

The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noeel.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noeel Kapferer. - 3rd ed.. - London : Kogan Page, 2004.. - xiv, 497 p. ; 25 cm..
Rev. ed. of: Strategic brand management. 1994?.
Includes bibliographical references (p. [471]-483) and index..
ISBN 0749442832
Brand name products -- Valuation.

The new strategic brand management : creating and sustaining brand equity long term
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