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Market intelligence : how and why organizations use market research

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how and why organizations use market research
作者:	CallinghamMartin.,
出版地:	London
出版者:	Kogan Page;
出版年:	c2004.
面頁冊數:	viii, 223 p.24 cm.;
集叢名:	Market research in practice series
標題:	Marketing research -
ISBN:	0749442018

Market intelligence : how and why organizations use market research
Callingham, Martin.

Market intelligence : how and why organizations use market research / Martin Callingham. - London : Kogan Page, c2004.. - viii, 223 p. ; 24 cm.. - (Market research in practice series).
Includes bibliographical references and index.
ISBN 0749442018
Marketing research

Market intelligence : how and why organizations use market research
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200 1 $a Market intelligence $e how and why organizations use market research $f Martin Callingham.
210 $a London $a Sterling, Va. $d c2004. $c Kogan Page
215 1 $a viii, 223 p. $d 24 cm.
225 2 $a Market research in practice series
320 $a Includes bibliographical references and index
410 0 $1 2001 $a Market research in practice series
517 1 $a How and why organizations use market research
606 $a Marketing research $3 184773 $2 lc $3 222024
676 $a 658.8/3 $v 22
680 $a HF5415.2 $b .C25 2004
700 $a Callingham $b Martin. $3 184772

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