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Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the radical new approach to transforming the business, the brand & the bottom line
合作者:	GamblePaul R. ,
出版地:	London
出版者:	Kogan Page;
出版年:	c2007.
面頁冊數:	xii, 308 p.23 cm. ;
標題:	Product management. -
標題:	Marketing - Management. -
ISBN:	9780749449803

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line / Paul R Gamble ... [et al.]. - London : Kogan Page, c2007. . - xii, 308 p. ; 23 cm. .
Includes bibliographical references (p. 300-303) and index.
ISBN 9780749449803ISBN 0749449802
Product management. Marketing -- Management.

Gamble, Paul R.

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
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