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Marketing : essential principles, new realities

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	essential principles, new realities
[NT 47261] Author:	GroucuttJon.,
[NT 47353] Alternative Intellectual Responsibility:	LeadleyPeter, 1943-
[NT 47354] Secondary Intellectual Responsibility:	ForsythPatrick.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 47264] Description:	xviii, 540 p.ill. : 25 cm.;
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0-7494-4114-3

Marketing : essential principles, new realities
Groucutt, Jon.

Marketing : essential principles, new realities / Jonathan Groucutt ; Patrick Forsyth. - London : Kogan Page, 2004.. - xviii, 540 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [521]-530) and index..
ISBN 0-7494-4114-3
Marketing

Leadley, Peter

Forsyth, Patrick.

Marketing : essential principles, new realities
LDR:00551nam0 2200169 i 450 001 142776
005 20120618211733.0
010 1 $a 0-7494-4114-3 $b pbk. $d NT1584
100 $a 20071203d2004 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Marketing $e essential principles, new realities $f Jonathan Groucutt $g Patrick Forsyth. $g Peter Leadley
210 $a London $a Sterling, VA $d 2004. $c Kogan Page
215 1 $a xviii, 540 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references (p. [521]-530) and index.
606 $2 lc $a Marketing $3 185291
676 $a 658.8
700 $a Groucutt $b Jon. $3 124978
701 $a Leadley $b Peter $f 1943- $3 124979
702 $a Forsyth $b Patrick. $3 124980
809 $d 658.8 $e G882

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