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Beyond branding : how the new values of transparency and integrity are changing the world of brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how the new values of transparency and integrity are changing the world of brands
合作者:	IndNicholas.,
出版地:	London
出版者:	Kogan Page;
出版年:	2003.
面頁冊數:	xviii, 236 p.25 cm.;
標題:	Brand name products. -
標題:	Business ethics. -
標題:	Business names. -
標題:	Integrity. -
ISBN:	0749443995

Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind. - London : Kogan Page, 2003.. - xviii, 236 p. ; 25 cm..
Includes bibliographical references and index..
ISBN 0749443995
Brand name products.Business ethics.Business names.Integrity.

Ind, Nicholas.

Beyond branding : how the new values of transparency and integrity are changing the world of brands
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