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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	why the future is age neutral when it comes to marketing & branding strategies
作者:	StroudDick.,
出版地:	London
出版者:	Kogan Page;
出版年:	2005.
面頁冊數:	xvi, 314 p.ill. : 24 cm.;
標題:	Middle-aged consumers - Attitudes. -
標題:	Marketing. -
標題:	Older consumers - Attitudes. -
附註:	"In association with OMD."
ISBN:	0749442581

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
Stroud, Dick.

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud. - London : Kogan Page, 2005.. - xvi, 314 p. ; ill. ; 24 cm..
"In association with OMD."Includes index..
ISBN 0749442581ISBN 9780749442583
Middle-aged consumersMarketing.Older consumers -- Attitudes. -- Attitudes.

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
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