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The new successful large account management : how to hold on to your most important customers and turn them into long-term assets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to hold on to your most important customers and turn them into long-term assets
作者:	MillerRobert B., 1931-
合作者:	TulejaTad, 1944-
合作者:	HeimanStephen E. ,
出版地:	London
出版者:	Kogan Page;
出版年:	2006.
版本:	3rd ed.
面頁冊數:	viii, 213 p.ill. : 24 cm. ;
標題:	Customer relations - Management. -
標題:	Marketing - Key accounts. -
附註:	Includes index.
ISBN:	0749445017

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets
Miller, Robert B.

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets / Robert B. Miller & Stephen E. Heiman with Tad Tuleja. - 3rd ed. . - London : Kogan Page, 2006. . - viii, 213 p. ; ill. ; 24 cm. .
Includes index.Previous ed.: 2004..
ISBN 0749445017ISBN 9780749445010
Customer relationsMarketing -- Management. -- Key accounts.

Tuleja, Tad

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets
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