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The new successful large account management : how to hold on to your most important customers and turn them into long-term assets

Record Type:	Language materials, printed : monographic
Title Information:	how to hold on to your most important customers and turn them into long-term assets
Author:	MillerRobert B., 1931-
Alternative Intellectual Responsibility:	TulejaTad, 1944-
Alternative Intellectual Responsibility:	HeimanStephen E. ,
Place of Publication:	London
Published:	Kogan Page;
Year of Publication:	2006.
Edition:	3rd ed.
Description:	viii, 213 p.ill. : 24 cm. ;
Subject:	Customer relations - Management. -
Subject:	Marketing - Key accounts. -
Notes:	Includes index.
ISBN:	0749445017

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets
Miller, Robert B.

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets / Robert B. Miller & Stephen E. Heiman with Tad Tuleja. - 3rd ed. . - London : Kogan Page, 2006. . - viii, 213 p. ; ill. ; 24 cm. .
Includes index.Previous ed.: 2004..
ISBN 0749445017ISBN 9780749445010
Customer relationsMarketing -- Management. -- Key accounts.

Tuleja, Tad

The new successful large account management : how to hold on to your most important customers and turn them into long-term assets
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