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Market research in practice : a guide to the basics

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a guide to the basics
作者:	HaguePaul N.,
合作者:	HagueNick, 1974-
合作者:	MorganCarol-Ann, 1958-
出版地:	London
出版者:	Kogan Page;
出版年:	2004.
面頁冊數:	xii, 244 p.ill. : 24 cm.;
集叢名:	Market research in practice series
標題:	Marketing research. -
ISBN:	0749441801
內容註:	Introduction -- Market research design -- Desk research --Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis --Reporting

Market research in practice : a guide to the basics
Hague, Paul N.

Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. - London : Kogan Page, 2004.. - xii, 244 p. ; ill. ; 24 cm.. - (Market research in practice series).
Introduction -- Market research design -- Desk research --Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis --Reporting.
Includes bibliographical references (p. 221-235) and index..
ISBN 0749441801
Marketing research.

Hague, Nick

Market research in practice : a guide to the basics
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