醒吾科技大學圖書館 |

Health and wellness tourism

by: Puczko, Laszlo

Tourism management : managing for change

by: Page, Stephen (1963-)

Public house and beverage management : key principles and issues

by: Flynn, Michael (1960-)

Front office : procedures, social skills, and management

by: Abbott,, Peter.

Marketing plans : how to prepare them, how to use them

by: McDonald,, Malcolm.

The practice of public relations

by: Black,, Sam, (1915-)

Sport : social problems and issues

by: Kew,, Frank.

Research methods for criminology and criminal justice : a primer

by: Dantzker,, Mark L., (1958-)

Profit planning

by: Harris,, Peter.

Total quality management: : text with cases

by: Oakland, John S.

An introduction to tourism

by: Jenkins,, Carson L.

Interim management

by: Russell,, Dennis.

Capitalizing on knowoledge : from e-business to k-business

by: Skyrme, David J.

Arts, entertainment and tourism

by: Hughes, Howard

An introduction to : human resource management

by: Stredwick, John

E-Commerce & V-Business : business models for global success

by: Barnes, Stuart

In search of hospitality : theoretical perspectives and debates

by: Lashley, Conrad

Stats to go : a guide to statistics for hospitality, leisure, and tourism

by: Buglear, John

Consumer tribes

by: Cova, Bernard

Critical marketing : defining the field

by: Saren, Michael

Cross cultural behaviour in tourism : concepts and analysis

by: Reisinger, Yvette

Tourism and hospitality in the 21st century

by: Lockwood, Andre

The human resources scorecard : measuring the return on investment

by: Phillips, Jack J.

Adventure tourism : the new frontier

by: Swarbrooke, John

Human resource management for events : managing the eventworkforce

by: Van der Wagen, Lynn

Managing airports : an international perspective

by: Graham, Anne.

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events

by: Breining, M. Theresa.

Hospitality sales and promotion : strategies for success

by: Taylor, Derek (1932 Aug. 5-)

Contemporary tourism : an international approach

by: Cooper, Chris.

Hospitality marketing

by: Morrison, Alison J.

Adventure tourism : the new frontier

by: Swarbrooke, John.

Handbook of production management methods

by: Halevi, Gideon

Relationship marketing : creating shareholder value

by: Ballantyne, David

Knowledge management : a blueprint for delivery; a programme for mobilizing knowledge and building the learning organization

by: Howes, Trevor

The bond and money markets : strategy, trading, analysis

by: Choudhry, Moorad

Consumer behaviour in tourism

by: Horner, Susan

Reliability, maintainability,and risk : practical methods for engineers

by: Smith, David John

Crisis management in the tourism industry

by: Glaesser, Dirk.

The economics of leisure and tourism

by: Tribe, John

Flight of the Phoenix : soaring to success in the 21st century

by: Egli,, Sandra, (1947-)

The marketing book

by: Baker,, Michael John.

Project skills

by: Elbeik,, Sam.

The marketing planner

by: McDonald,, Malcolm.

Managing leisure

by: Grainger-Jones,, Byron.

Honing your knowledge skills

by: Funes,, Mariana.

Managing facilities

by: Jones,, Christine, (MIMgt. MHCIMA.)

Risk analysis and the security survey

by: Broder, James F.

Managing technology in the operations function

by: Biggs, Graeme

Managing financial resources : an activity pack for tutors and trainers

by: Broadbent, Michael

Essential law for marketers

by: Kolah, Ardi

Successful pubs and inns

by: Lyle,, Tony.

The frontiers of management : where tomorrow's decisions are being shaped today

by: Drucker,, Peter Ferdinand, (1909-)

The development and management of visitor attractions

by: Swarbrooke,, John.

Managerial finance

by: Parkinson,, Alan.

ERP : the implementation cycle

by: Harwood, Stephen

Quality issues in heritage visitor attractions

by: Drummond, Siobhan

CFROI valuation : a total system approach to valuing the firm

by: Madden,, Bartley J.

IPOs and equity offerings

by: Geddes, Ross

e-Business strategies for virtual organizations

by: Barnett, Martin

The business of hotels

by: Ingram,, H.

Changing the way we work

by: Belbin,, R. M.

Derivative instruments : a guide to theory and practice

by: Choudhry, Moorad

Quality beyond Six Sigma

by: Basu, Ron

Advanced trading rules

by: Acar, E.

Franchising hospitality services

by: Conrad, Lashley

Developing hospitality properties and facilities

by: Ingram, Hadyn

Understanding the hospitality consumer

by: Williams, Alistair.

CIM coursebook : delivering customer value through marketing

by: Chartered Institute of Marketing

Ecotourism : impacts, potentials and possibilities?

by: Neil, John.

International tourism : cultures and behavior

by: Reisinger, Yvette

Marketing through search optimization : how to be found on the Web

by: Michael, Alex

Food tourism around the world : development, management and markets

by: Hall, Colin Michael (1961-)

Risk management technology in financial services : risk control, stress testing, models, and IT systems and structures

by: Chorafas, Dimitris N.

Quantitative tourism industry analysis : introduction to input-output, social accounting matrix modeling and tourism satellite accounts

by: Hara, Tadayuki (1960-)

Advanced theory and practice in sport marketing

by: Hunter, Jason D

Managing visitor attractions

by: Fyall, Alan

World geography of travel and tourism : a regional approach

by: Dallen, Timothy J.

Tourism and hospitality in the 21st century

by: Lockwood, Andrew.

Developing hospitality properties and facilities

by: Ingram, Hadyn.

Advertising in tourism and leisure

by: Morgan, Nigel

The knowledge management yearbook 2000-2001

by: Cortada, James W.

Tourism reassessed : blight or blessing?

by: Brown, Frances

Strategic questions in food and beverage management

by: Wood, Aroy c

Global airlines : competition in a transnational industry

by: Hanlon, J. P. (1942-)

Ecotourism : impacts, potentials, and possibilities

by: Neil,, John

Dictionary of travel, tourism, and hospitality

by: Medlik, S.

Marketing destinations and venues for conferences, conventions and business events

by: Davidson, Rob.

In search of hospitality : theoretical perspectives and debates

by: Lashley, Conrad.

Manual of travel agency practice

by: Archer, Jane.

Managing volunteers in tourism : attractions, destinations and events

by: Holmes, Kirsten

Sports tourism : participants, policy and providers

by: Bull, Chris

Worldwide destinations casebook : the geography of travel and tourism

by: Boniface, Brian G.

Accounting essentials for hospitality managers

by: Guilding, Chris.

Sustainability in the hospitality industry : principles of sustainable operations

by: Chen, Joseph S.

Marketing communications in tourism and hospitality : concepts, strategies and cases

by: McCabe, Scott

Entrepreneurship and small business management in the hospitality industry

by: Lashley, Conrad.

European gastronomy into the 21st century

by: Cousins, John A.

The practice of management

by: Drucker,, Peter Ferdinand, (1909-)

IT in business : a manager's casebook

by: Grimshaw,, David J., (1950-)

Worldwide destinations = Geography of travel and tourism : the geography of travel and tourism

by: Boniface, Brian G.

Sports injuries : self-diagnosis and rehabilitation of common aches and pains

by: Read,, Malcolm.

Human resource management in the hospitality and tourism industry

by: Riley,, Michael.

Environmental management for hotels : a student's handbook

by: Kirk,, D., (1945-)

Assessing business excellence : a guide to self-assessment

by: Porter,, L. J.

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm

by: Gummesson,, Evert, (1936-)

Introducing management : a development guide for new managers

by: Johnson,, Bob.

The knowledge evolution : expanding organizational intelligence

by: Allee,, Verna, (1949-)

Sustainable tourism : a marketing perspective

by: Hawkins,, Rebecca.

Creating organizational advantage

by: Egan,, Colin.

Strategic management in the Asia Pacific : harnessing regional and organizational change for competitive advantage

by: Asia

Global tourism

by: Theobald,, William F., (1934-)

Advanced trading rules

by: Acar, E.

Global airlines : competition in a transnational industry

by: Hanlon, J. P (1942-)

Ethics, injuries and the law in sports medicine

by: Grayson,, Edward.

The diploma case study workbook 1998-99 : how to pass the analysis and decision paper

by: Chartered Institute of Marketing

The business of conferences : a hospitality sector overview for the UK and Ireland

by: Shone,, Anton.

Resources management

by: Weaver,, Margaret, (1952-)

School governors : a question and answer guide

by: Sallis,, Joan.

The effective executive

by: Drucker,, Peter Ferdinand, (1909-)

The economics of leisure and tourism

by: Tribe,, John.

Improving food and beverage performance

by: Waller,, Keith.

Total quality management : the route to improving performance

by: Oakland,, John S.

Development and Management of Visitor Attractions

by: Swarbrooke, John

Financial performance

by: Bertoneche, Marc

Network security : a practical guide

by: Poole, Owen

Dictionary of travel,tourism,and hospitality

by: Medlik, S.

Strategic management for travel and tourism

by: Campbell, David (1963-)

Sustainable tourism : a global perspective

by: Griffin, Tony.

Electronic surveillance devices

by: Brookes, Paul

The economics of property management : the building as a means of production

by: Heynick, Frank

Wine tourism around the world : development, management, and markets

by: Hall, Colin Michael

The marketing plan in colour : a pictorial guide for managers

by: McDonald,, Malcolm.

Business finance : a pictorial guide for managers

by: Burns,, Paul, (1949-)

Hospitality marketing

by: Morrison,, Alison J.

Managing knowledge

by: Wilson,, David A., (1939-)

Web-weaving : intranets, extranets and strategic alliances

by: Boyle,, Paula.

Creating value : shaping tomorrow's business

by: Kenyon,, Alfred.

Entrepreneurship in the hospitality, tourism and leisure industries

by: Morrison,, Alison J.

Tourism : how effective management makes the difference

by: Doswell,, Roger.

Sport and safety management

by: Frosdick,, Steve.

The CIM handbook of stategic marketing

by: Egan,, Colin.

Marketing Research

by: Wong,, Toon Quee.

Hospitality retail management : a unit manager's guide

by: Conrad, Lashley

Visitor management : case studies from world heritage sites

by: Shackley, Myra

Marketing in travel and tourism

by: Clarke, Jackie

Supply chain management workbook

by: Harrison, Francis

Information warfare : corporate attack and defence in a digital world

by: Hutchinson, W.

Statistical process control

by: Oakland,, John S.

Effective management for marketing 1998-99

by: Hatton,, Angela.

Marketing strategy

by: Fifield,, Paul.

Food and beverage management

by: Davis,, Bernard.

TES guide to surviving school inspection

by: Laar,, Bill.

Understanding tourism

by: Medlik,, S.

Managing for results : economic tasks and risk-taking decisions

by: Drucker,, Peter Ferdinand, (1909-)

Setting the PACE in product development : a guide to Product And Cycle-time Excellence

by: McGrath,, Michael E.

Learning to read the signs : reclaiming pragmatism in business

by: Nahser,, F. Byron, (1940- .)

Hospitality sales and promotion : strategies for success

by: O'Connor, John

Business travel and tourism

by: Horner, Susan.

Foreign exchange and money markets : theory, practice and risk management

by: Steiner, Bob

The development and management of visitor attractions

by: Swarbrooke, John

Designing capable and reliable products

by: Booker, J.D

Dictionary of travel, tourism and hospitality

by: Medlik, S.

Consumer behaviour in tourism

by: Horner,, Susan.

Cybermarketing : how to use the Internet to market your goods and services

by: Bickerton,, Matthew.

Key account management : learning from supplier and customer perspectives

by: McDonald,, Malcolm.

The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas

by: Noonan,, Chris J.

Managing projects well

by: Bender,, Stephen A.

The development and growth of the cruise industry

by: Cartwright, Roger

Tourism management : managing for change

by: Page, Stephen (1963- )

Crisis management in the tourism industry

by: Glaesser, Dirk

Marketing in travel and tourism

by: Middleton, Victor T.C.

Marketing in travel and tourism

by: Fyall, Alan

Advances in portfolio construction and implementation

by: Satchell, S.

Managing airports : an international perspective

by: Graham, Anne.

Controls, procedures and risk

by: Loader, David.

Food safety in the hospitality industry

by: Knowles, Tim.

The caterer and hotelkeeper guide to the internet

by: Grant, David (1949-)

Cult of analytics : driving online marketing strategies using Web analytics

by: Jackson, Steve.

Internet marketing : a practical approach

by: Charlesworth, Alan (1956- )

Tourism management : an introduction

by: Page, Stephen (1963-)

Handbook of hospitality strategic management

by: Olsen, Michael D.

The larder chef : food preparation and presentation

by: Bode, W. K. H. (1931-)

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