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Cybermarketing : how to use the Internet to market your goods and services
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
how to use the Internet to market your goods and services
作者:
Bickerton,Pauline.,
合作者:
Bickerton,Matthew.,
合作者:
Pardesi,Upkar.,
出版地:
Boston
出版者:
Butterworth-Heinemann;
出版年:
2000
版本:
2nd ed.
面頁冊數:
xvi, 355 p.ill. : 24 cm.;
集叢名:
Chartered Institute of Marketing/Butterworth-Heinemann marketing series
標題:
Internet marketing -
標題:
Internet advertising -
附註:
'Published in association with the Chartered Institute of Marketing.'
ISBN:
0-7506-4704-3
Cybermarketing : how to use the Internet to market your goods and services
Bickerton,, Pauline.
Cybermarketing
: how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - 2nd ed.. - Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. ; ill. ; 24 cm.. - (Chartered Institute of Marketing/Butterworth-Heinemann marketing series).
'Published in association with the Chartered Institute of Marketing.'.
Includes bibliographical references and index.
ISBN 0-7506-4704-3
Internet marketingInternet advertising
Bickerton,, Matthew.
Cybermarketing : how to use the Internet to market your goods and services
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