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Cybermarketing : how to use the Internet to market your goods and services

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to use the Internet to market your goods and services
作者:	Bickerton,Pauline.,
合作者:	Bickerton,Matthew.,
合作者:	Pardesi,Upkar.,
出版地:	Boston
出版者:	Butterworth-Heinemann;
出版年:	2000
版本:	2nd ed.
面頁冊數:	xvi, 355 p.ill. : 24 cm.;
集叢名:	Chartered Institute of Marketing/Butterworth-Heinemann marketing series
標題:	Internet marketing -
標題:	Internet advertising -
附註:	'Published in association with the Chartered Institute of Marketing.'
ISBN:	0-7506-4704-3

Cybermarketing : how to use the Internet to market your goods and services
Bickerton,, Pauline.

Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - 2nd ed.. - Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. ; ill. ; 24 cm.. - (Chartered Institute of Marketing/Butterworth-Heinemann marketing series).
'Published in association with the Chartered Institute of Marketing.'.
Includes bibliographical references and index.
ISBN 0-7506-4704-3
Internet marketingInternet advertising

Bickerton,, Matthew.

Cybermarketing : how to use the Internet to market your goods and services
LDR:00870nam0 2200217 i 450 001 122215
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010 1 $a 0-7506-4704-3 $b pbk. : alk. paper
100 $a 20071107d2000 u y0engy0109 b
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200 1 $a Cybermarketing $e how to use the Internet to market your goods and services $f Pauline Bickerton, Matthew Bickerton and Upkar Pardesi
205 $a 2nd ed.
210 $a Boston $a Oxford $d 2000 $c Butterworth-Heinemann
215 1 $a xvi, 355 p. $c ill. $d 24 cm.
225 2 $a Chartered Institute of Marketing/Butterworth-Heinemann marketing series
300 $a 'Published in association with the Chartered Institute of Marketing.'
320 $a Includes bibliographical references and index
410 0 $1 2001 $a Chartered Institute of Marketing/Butterworth-Heinemann marketing series
606 $a Internet marketing $3 37214 $3 219286
606 $a Internet advertising $3 99755 $3 223180
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700 $a Bickerton, $b Pauline. $3 102626
701 $a Bickerton, $b Matthew. $3 102627
701 $a Pardesi, $b Upkar. $3 102892

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00207933

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658.84 B583 2000

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