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Marketing communications in tourism and hospitality : concepts, strategies and cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts, strategies and cases
作者:	McCabeScott,
出版地:	Amsterdam
出版者:	Butterworth-Heinemann;
出版年:	2009
版本:	1st ed.
面頁冊數:	xx, 300 p.ill. : 25 cm.;
集叢名:	Hospitality, leisure, and tourism
標題:	Communication in marketing - Cases -
標題:	Hospitality industry - Marketing -
標題:	Hospitality industry - Marketing -
標題:	Tourism - Marketing -
標題:	Tourism - Marketing -
標題:	Communication in marketing -
ISBN:	0750682779
內容註:	Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer rolesin marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting andpositioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications

Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - 1st ed.. - Amsterdam : Butterworth-Heinemann, 2009 . - xx, 300 p. ; ill. ; 25 cm.. - (Hospitality, leisure, and tourism ).
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer rolesin marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting andpositioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications .
Includes bibliographical references and index .
ISBN 0750682779ISBN 9780750682770
Communication in marketingHospitality industryHospitality industryTourismTourismCommunication in marketing -- Cases -- Marketing -- Marketing -- Marketing -- Marketing

Marketing communications in tourism and hospitality : concepts, strategies and cases
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