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Key account management : learning from supplier and customer perspectives

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	learning from supplier and customer perspectives
作者:	McDonald,Malcolm.,
合作者:	Rogers,Beth,, 1957-
出版地:	Boston
出版者:	Butterworth-Heinemann;
出版年:	1998
面頁冊數:	xvi, 194 p.ill. : 24 cm.;
集叢名:	CIM professional
標題:	Marketing -
標題:	Selling -
ISBN:	0-7506-3278-X

Key account management : learning from supplier and customer perspectives
McDonald,, Malcolm.

Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers - Boston : Butterworth-Heinemann, 1998. - xvi, 194 p. ; ill. ; 24 cm.. - (CIM professional).
Includes bibliographical references (p. [187]-188) and index.
ISBN 0-7506-3278-X
MarketingSelling

Rogers,, Beth,

Key account management : learning from supplier and customer perspectives
LDR:00656nam0 2200181 i 450 001 121912
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010 1 $a 0-7506-3278-X $b pbk. $d NT956
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Key account management $e learning from supplier and customer perspectives $f Malcolm McDonald and Beth Rogers
210 $a Boston $a Oxford $d 1998 $c Butterworth-Heinemann
215 1 $a xvi, 194 p. $c ill. $d 24 cm.
225 2 $a CIM professional
306 $a 'Published in association with The Chartered Institute of Marketing.'
320 $a Includes bibliographical references (p. [187]-188) and index
410 0 $1 2001 $a CIM professional
606 $2 lc $a Marketing $3 185291
606 $2 lc $a Selling $3 185525
700 $a McDonald, $b Malcolm. $3 100166
701 $a Rogers, $b Beth, $f 1957- $3 102121

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