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Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	tools and techniques to measure the success of all types of meetings and events
作者:	PhillipsJack J., 1945-
合作者:	PhillipsPatricia Pulliam.,
合作者:	BreiningM. Theresa.,
出版地:	Burlington, MA
出版者:	Butterworth-Heinemann;
出版年:	2008.
版本:	1st ed.
面頁冊數:	xxvi, 274 p.ill. : 23 cm.;
標題:	Business meetings - Evaluation. -
標題:	Congresses and conventions - Evaluation. -
標題:	Rate of return. -
標題:	Seminars - Evaluation. -
標題:	Special events - Evaluation. -
標題:	Trade shows - Evaluation. -
ISBN:	9780750683388

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
Phillips, Jack J.

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. - 1st ed.. - Burlington, MA : Butterworth-Heinemann, 2008.. - xxvi, 274 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 9780750683388ISBN 0750683384
Business meetingsCongresses and conventionsRate of return.SeminarsSpecial eventsTrade shows -- Evaluation. -- Evaluation. -- Evaluation. -- Evaluation. -- Evaluation.

Phillips, Patricia Pulliam.

Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events
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