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CIM coursebook : delivering customer value through marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	delivering customer value through marketing
作者:	DonnellyRay,
合作者:	LintonColin.,
其他團體作者:	Chartered Institute of Marketing.
出版地:	Oxford
出版者:	Butterworth-Heinemann;
出版年:	2009.
面頁冊數:	xiii, 273 p.ill. : 25 cm. ;
標題:	Marketing - Examinations -
標題:	Relationship marketing - Examinations -
ISBN:	9781856177184

CIM coursebook : delivering customer value through marketing
Donnelly, Ray

CIM coursebook : delivering customer value through marketing / edited by Colin Linton and authored by Ray Donnelly. - Oxford : Butterworth-Heinemann, 2009.. - xiii, 273 p. ; ill. ; 25 cm. .
Includes bibliographical references and index. .
ISBN 9781856177184
MarketingRelationship marketing -- Examinations -- Examinations

Linton, Colin.

CIM coursebook : delivering customer value through marketing
LDR:00609nam 2200181 n 450 001 205971
005 20120619023007.0
009 a(OCoLC)311788730
009 ocn311788730
010 1 $a 9781856177184 $b pbk. $d NT1532
100 $a 20100421d2009 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a CIM coursebook $e delivering customer value through marketing $f edited by Colin Linton and authored by Ray Donnelly.
210 $a Oxford $d 2009. $c Butterworth-Heinemann
215 1 $a xiii, 273 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
517 1 $a Delivering customer value through marketing
601 0 2 $a Chartered Institute of Marketing $3 205904 $2 lc $3 239731
606 $a Marketing $x Examinations $x Study guides. $3 205902 $2 lc $3 239732
606 $a Relationship marketing $x Examinations $x Study guides. $3 205903 $2 lc $3 239733
700 1 $a Donnelly $b Ray $3 205900
701 1 $a Linton $b Colin. $3 205901
712 0 2 $a Chartered Institute of Marketing. $3 128245

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