Relationship marketing
Overview
Works: | 13 works in 13 publications in 13 languages |
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Titles
The evolution of customer care : a strategic approach to increasing customer value and profitability
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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
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Aftermarketing : how to keep customers for life through relationship marketing
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Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
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Friendship marketing : growing your business by cultivating strategic relationships
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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
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Markets of one : creating customer-unique value through mass customization
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients
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Successful customer relationship marketing : new thinking,new strategies, new tools for getting closer to your customers
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