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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	gaining competitive advantage through customer satisfaction and customer retention
作者:	Hennig-ThurauThorsten,
合作者:	HansenUrsula,
出版地:	Berlin
出版者:	Springer;
出版年:	c2000
面頁冊數:	xvii,459 p.ill. : 24 cm.;
標題:	Relationship marketing -
標題:	Customer relations - Data processing -
標題:	Customer services - Quality control -
ISBN:	3-540-66942-6

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau ; Ursula Hansen, editors - Berlin : Springer, c2000. - xvii,459 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 3-540-66942-6
Relationship marketingCustomer relationsCustomer services -- Data processing -- Quality control

Hansen, Ursula

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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