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Relationship marketing : strategy and implementation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategy and implementation
作者:	Peck,Helen,
出版地:	Boston
出版者:	Butterworth Heinemann;
出版年:	1999
面頁冊數:	xiv, 509 p.ill. : 24 cm.;
集叢名:	[CIM professional]
標題:	Relationship marketing -
附註:	'Published in association with the Chartered Institute of Marketing.'
ISBN:	0-7506-3626-2

Relationship marketing : strategy and implementation
Peck,, Helen

Relationship marketing : strategy and implementation / Helen Peck ... [et al.] - Boston : Butterworth Heinemann, 1999. - xiv, 509 p. ; ill. ; 24 cm.. - ([CIM professional]).
'Published in association with the Chartered Institute of Marketing.'Series statement on jacket.
Includes bibliographical references and index.
ISBN 0-7506-3626-2
Relationship marketing

Relationship marketing : strategy and implementation
LDR:00744nam0 2200229 i 450 001 121024
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020 $a us $b 99231549
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Relationship marketing $e strategy and implementation $f Helen Peck ... [et al.]
210 $a Boston $a Oxford $d 1999 $c Butterworth Heinemann
215 1 $a xiv, 509 p. $c ill. $d 24 cm.
225 2 $a [CIM professional]
300 $a 'Published in association with the Chartered Institute of Marketing.'
300 $a Series statement on jacket
320 $a Includes bibliographical references and index
410 0 $1 2001 $a [CIM professional]
606 $2 lc $a Relationship marketing $3 185929
676 $a 658.8/12
680 $a HF5415.55 $b R448 1999
700 $a Peck, $b Helen $3 99751

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