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Markets of one : creating customer-unique value through mass customization

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	creating customer-unique value through mass customization
作者:	GilmoreJames H.,
合作者:	PineB. Joseph,
出版地:	Boston, Mass
出版者:	Harvard Business School Press;
出版年:	c2000
面頁冊數:	210 p.ill. : 24 cm.;
標題:	Product management -
標題:	Relationship marketing -
標題:	Flexible manufacturing systems -
ISBN:	1-57851-238-7

Markets of one : creating customer-unique value through mass customization
Gilmore, James H.

Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore ; B. Joseph Pine II - Boston, Mass : Harvard Business School Press, c2000. - 210 p. ; ill. ; 24 cm..
Includes index.
ISBN 1-57851-238-7
Product managementRelationship marketingFlexible manufacturing systems

Pine, B. Joseph

Markets of one : creating customer-unique value through mass customization
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210 $a Boston, Mass $d c2000 $c Harvard Business School Press
215 1 $a 210 p. $c ill. $d 24 cm.
320 $a Includes index
606 $a Product management $3 54651 $3 220809
606 $2 lc $a Relationship marketing $3 185929
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701 $a Pine $b B. Joseph $3 106547
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