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The evolution of customer care : a strategic approach to increasing customer value and profitability

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a strategic approach to increasing customer value and profitability
作者:	Brown,Stanley A., 1946-
出版地:	Toronto
出版者:	J. Wiley & Sons Canada;
出版年:	1999
面頁冊數:	xiii, 305 p.ill. : 24 cm.;
標題:	Relationship marketing -
標題:	Customer relations - Data processing -
ISBN:	0-471-64342-4

The evolution of customer care : a strategic approach to increasing customer value and profitability
Brown,, Stanley A.

The evolution of customer care : a strategic approach to increasing customer value and profitability / Stanley A. Brown - Toronto : J. Wiley & Sons Canada, 1999. - xiii, 305 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-471-64342-4
Relationship marketingCustomer relations -- Data processing

The evolution of customer care : a strategic approach to increasing customer value and profitability
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