Gremler, Dwayne D.

服務行銷 by: Bitner, Mary Jo; Gremler, Dwayne D.; Zeithaml, Valarie A.; 比特納 ((Bitner, Mary Jo)); 葛雷勒 ((Gremler, Dwayne D.)); 蔡薩姆 ((Zeithaml, Valarie A.)); 黃鵬飛 (Language materials, printed)

Services marketing : integrating customer focus across the firm by: Bitner, Mary Jo.; Gremler, Dwayne D.; Zeithaml, Valarie A. (Language materials, printed)