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Services marketing : integrating customer focus across the firm

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating customer focus across the firm
作者:	ZeithamlValarie A.,
合作者:	GremlerDwayne D.,
合作者:	BitnerMary Jo.,
出版地:	Boston
出版者:	McGraw-Hill Irwin;
出版年:	c2009.
版本:	5th ed.
面頁冊數:	xxviii, 708 p.ill., map : 26 cm. ;
標題:	Customer services. -
標題:	Marketing. -
標題:	Service industries - Marketing. -
ISBN:	9780071263931

Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. . - Boston : McGraw-Hill Irwin, c2009. . - xxviii, 708 p. ; ill., map ; 26 cm. .
Includes bibliographical references and index. .
ISBN 9780071263931ISBN 0071263934
Customer services.Marketing.Service industries -- Marketing.

Gremler, Dwayne D.

Services marketing : integrating customer focus across the firm
LDR:00640nam 2200193 n 450 001 186239
005 20120619001435.0
010 1 $a 9780071263931 $b Int'l ed. : pbk.
010 1 $a 0071263934 $b Int'l ed. : pbk. $d NT2837
020 $a US$b2008003660
100 $a 20090114d2009 m y0engy08 b
101 0 $a eng
102 $a us
105 $a ab z 001yy
200 1 $a Services marketing $e integrating customer focus across the firm $f Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
205 $a 5th ed.
210 $a Boston $d c2009. $c McGraw-Hill Irwin
215 1 $a xxviii, 708 p. $c ill., map $d 26 cm.
320 $a Includes bibliographical references and index.
606 $a Customer services. $3 131906
606 $2 lc $a Marketing. $3 202505
606 $a Service industries $x Marketing. $3 186139 $2 lc $3 235747
676 $a 658.8
700 $a Zeithaml $b Valarie A. $3 176696
701 $a Gremler $b Dwayne D. $3 176698
701 $a Bitner $b Mary Jo. $3 186137

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