Advertising.
Overview
| Works: | 8 works in 8 publications in 8 languages | |
|---|---|---|
Titles
Effective advertising : understanding when, how, and why advertising works
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(Language materials, printed)
Dynamics of international advertising : theoretical and practical perspectives
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Inside the minds : leading advertisers : industry leaders share their knowledge on the future of advertising, marketing and building successful brands.
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(Language materials, printed)
Planning for power advertising : a user's manual for students and practitioners
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Advertising and promotion : an integrated marketing communications approach
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(Language materials, printed)