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Planning for power advertising : a user's manual for students and practitioners

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a user's manual for students and practitioners
作者:	HalveAnand Bhaskar, 1955-
出版地:	London
出版者:	Response Books;
出版年:	2005.
面頁冊數:	260 p.ill. : 24 cm.;
標題:	Advertising. -
標題:	Advertising - India. -
ISBN:	8178295490

Planning for power advertising : a user's manual for students and practitioners
Halve, Anand Bhaskar

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - London : Response Books, 2005.. - 260 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [253]) and index..
ISBN 8178295490ISBN 9788178295497ISBN 0761933549ISBN 9780761933540
Advertising.Advertising -- India.

Planning for power advertising : a user's manual for students and practitioners
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009 a(OCoLC)ocm60971863
010 1 $a 8178295490 $b India : pbk.
010 1 $a 9788178295497 $b India : pbk.
010 1 $a 0761933549 $b U.S. : pbk. $d NT1203
010 1 $a 9780761933540 $b U.S. : pbk. $d NT1203
020 $a US$b 2005019506
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100 $a 20090114d2005 m y0engy08 b
101 $a eng
102 $a in
105 $a a z 001yy
200 1 $a Planning for power advertising $e a user's manual for students and practitioners $f Anand Bhaskar Halve.
210 $a London $a New Delhi $a Thousand Oaks, Calif. $d 2005. $c Response Books
215 1 $a 260 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [253]) and index.
606 $2 lc $a Advertising. $3 216077
606 $a Advertising $y India. $3 187712 $2 lc $3 237157
676 $a 659.1 $v 22
680 $a HF5823 $b .H3135 2005
700 $a Halve $b Anand Bhaskar $f 1955- $3 187711

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