醒吾科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Advertising and promotion : an integrated marketing communications approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an integrated marketing communications approach
作者:	HackleyChristopher E.,
出版地:	Los Angeles
出版者:	Sage Publications;
出版年:	2010.
版本:	2nd ed.
面頁冊數:	[xvii], 333 p.ill. : 24 cm.;
標題:	Advertising - Social aspects. -
標題:	Advertising. -
標題:	Sales promotion. -
標題:	Advertising - Brand name products. -
ISBN:	9781849201452

Advertising and promotion : an integrated marketing communications approach
Hackley, Christopher E.

Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed.. - Los Angeles : Sage Publications, 2010.. - [xvii], 333 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [311]-322) and index..
ISBN 9781849201452ISBN 9781849201469
AdvertisingAdvertising.Sales promotion.Advertising -- Social aspects. -- Brand name products.

Advertising and promotion : an integrated marketing communications approach
LDR:00658cam 2200217 450 001 215224
005 20120619035617.0
009 15824023
010 1 $a 9781849201452 $b hbk. $d NT4681
010 1 $a 9781849201469 $b pbk.
020 $a US $b 2009932899
100 $a 20111221d2010 m y0engy09 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Advertising and promotion $e an integrated marketing communications approach $f Chris Hackley.
205 $a 2nd ed.
210 $a Los Angeles $d 2010. $c Sage Publications
215 1 $a [xvii], 333 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. [311]-322) and index.
606 $a Advertising $x Social aspects. $3 216076 $2 lc $3 240589
606 $2 lc $a Advertising. $3 216077
606 $2 lc $a Sales promotion. $3 216078
606 $a Advertising $x Brand name products. $3 185596 $2 lc $3 238010
676 $a 659.1 $v 22
680 $a HF5823 $b .H185 2010
700 1 $a Hackley $b Christopher E. $3 202501

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

尋書單

典藏地名稱

館藏流通類別

E0003420

4樓西文圖書區

一般圖書

一般圖書

659.1 H122 2010

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入