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Understanding search theory Keyword research Keyword tools : extracting valuable data from Google Writing compelling ads Landing pages that convert searchers into buyers Advanced optimization techniques Demystifying quality score Beyond text: image, video, and mobile ads Understanding the content network Advanced content network techniques Advanced geographic targeting Save time and scale accounts with the AdWords editor Profitable bid strategies Successful account organization strategies Testing techniques that will increase profits AdWords reports: how to extract actionable information Step by step: create and monitor your AdWords account. |