| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
the secret weapon |
| 作者: |
CoxEmmett, 1957- |
| 出版地: |
Hoboken, N.J. |
| 出版者: |
Wiley; |
| 出版年: |
c2012. |
| 面頁冊數: |
xii, 164 p.ill. : 24 cm. ; |
| 集叢名: |
Wiley & SAS business series |
| 標題: |
Retail trade - Case studies. - |
| 標題: |
Retail trade - Statistics. - |
| 標題: |
Retail trade. - |
| 附註: |
Includes index. |
| 摘要註: |
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"-- Provided by publisher. |
| ISBN: |
9781118099841 |