| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
HayesDavid K., |
| 合作者: |
MillerAllisha., |
| 出版地: |
Hoboken, N.J. |
| 出版者: |
Wiley; |
| 出版年: |
c2011. |
| 面頁冊數: |
xvi, 512 p.ill. : 24 cm.; |
| 標題: |
Hospitality industry - Economic aspects. - |
| 標題: |
Hospitality industry - Management. - |
| ISBN: |
0470393084 |
| 內容註: |
Introduction to revenue management Strategic pricing Value Differential pricing The revenue manager’s role Forecasting demand Inventory and price management Distribution channel management Evaluation of revenue management efforts in lodging Revenue management for food and beverage services Evaluation of revenue management efforts in food and beverage services Specialized applications of revenue management Building better business. |