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Beyond traditional marketing : Innovations in marketing practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Innovations in marketing practice
作者:	KashaniKamran.,
合作者:	HorovitzJacques, 1947-
出版地:	Chichester, England
出版者:	Wiley;
出版年:	c2005.
面頁冊數:	xvi, 308 p.ill. : 21 cm.;
標題:	Marketing. -
ISBN:	9780470011461

Beyond traditional marketing : Innovations in marketing practice
Kashani, Kamran.

Beyond traditional marketing : Innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors, Jacques Horovitz ... [et al.]. - Chichester, England : Wiley, c2005.. - xvi, 308 p. ; ill. ; 21 cm..
Includes bibliographical references and index..
ISBN 9780470011461ISBN 0470011467
Marketing.

Horovitz, Jacques

Beyond traditional marketing : Innovations in marketing practice
LDR:00691nam0 2200205 i 450 001 148906
005 20120618210456.0
010 1 $a 9780470011461 $b hbk.
010 1 $a 0470011467 $b pbk. $d NT1450
020 $a US $b 2004029129
042 $a pcc
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Beyond traditional marketing $e Innovations in marketing practice $f lead author and editor, Kamran Kashani ; contributors, Jacques Horovitz ... [et al.].
210 $a Chichester, England $a Hoboken, NJ $d c2005. $c Wiley
215 1 $a xvi, 308 p. $c ill. $d 21 cm.
320 $a Includes bibliographical references and index.
606 $2 lc $a Marketing. $3 202505
676 $a 658.8
680 $a HF5415 $b .K2875 2005
700 $a Kashani $b Kamran. $3 136087
701 $a Horovitz $b Jacques $f 1947- $3 136088

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