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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create uncontested market space and make the competition irrelevant
作者:	KimW. Chan.,
合作者:	MauborgneRenee.,
出版地:	Boston, Mass.
出版者:	Harvard Business School Press;
出版年:	c2005.
面頁冊數:	xv, 240 p.ill. : 25 cm.;
標題:	New products -
標題:	Market segmentation - United States -
ISBN:	1-59139-619-0

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim ; Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005.. - xv, 240 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [223]-229) and index..
ISBN 1-59139-619-0
New productsMarket segmentation -- United States

Mauborgne, Renee.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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