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United we brand : how to create a cohesive brand that's seen, heard, and remembered

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create a cohesive brand that's seen, heard, and remembered
作者:	MoserMike,
出版地:	Boston
出版者:	Harvard Business School Press;
出版年:	c2003.
面頁冊數:	xvii,165 p.ill. : 25 cm.;
標題:	Brand name products. -
標題:	New products -
ISBN:	1578517982

United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike

United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser. - Boston : Harvard Business School Press, c2003.. - xvii,165 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 1578517982
Brand name products.New products

United we brand : how to create a cohesive brand that's seen, heard, and remembered
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