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Event marketing : how to successfully promote events, festivals, conventions, and expositions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to successfully promote events, festivals, conventions, and expositions
作者:	HoyleLeonard H.,
出版地:	New York
出版者:	J. Wiley;
出版年:	c2002.
面頁冊數:	xxiv, 224 p.25 cm.;
集叢名:	The Wiley event management series
標題:	Special events - Marketing -
ISBN:	047140179X

Event marketing : how to successfully promote events, festivals, conventions, and expositions
Hoyle, Leonard H.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. - New York : J. Wiley, c2002.. - xxiv, 224 p. ; 25 cm.. - (The Wiley event management series).
Includes bibliographical references (p. 209-215) and index..
ISBN 047140179X
Special events -- Marketing

Event marketing : how to successfully promote events, festivals, conventions, and expositions
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