| Record Type: |
Language materials, printed
: monographic
|
| Title Information: |
secrets of the customer race |
| Author: |
McKean,John, 1956- |
| Place of Publication: |
Chichester |
| Published: |
Wiley; |
| Year of Publication: |
1999 |
| Description: |
x, 287 p.ill. : 24 cm.; |
| Subject: |
Customer relations - Data processing - |
| Notes: |
'Less than five per cent of the world峴 firms achieve the full potential of their customer relationship initiatives ... the rest are caught in its paradox.' |
| ISBN: |
0-471-98801-4 |