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Marketing the unknown : developing market strategies for technical innovations

紀錄類型:	書目-語言資料,印刷品 : 單行本
劃一題名:	Stratgie et marketing de l'innovation technologique
副題名:	developing market strategies for technical innovations
作者:	Millier,Paul,
出版地:	Chichester
出版者:	J. Wiley;
出版年:	c1999
面頁冊數:	viii, 240 p.ill. : 24 cm.;
標題:	New products -
標題:	Product management -
附註:	Originally published in French by Dunod (Paris), 1997
ISBN:	0-471-98621-6

Marketing the unknown : developing market strategies for technical innovations
Millier,, Paul

Marketing the unknown : developing market strategies for technical innovations / Paul Millier - Chichester : J. Wiley, c1999. - viii, 240 p. ; ill. ; 24 cm..
Originally published in French by Dunod (Paris), 1997.
Includes bibliographical references (p. [219]-231) and index.
ISBN 0-471-98621-6
New productsProduct management

Marketing the unknown : developing market strategies for technical innovations
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200 1 $a Marketing the unknown $e developing market strategies for technical innovations $f Paul Millier
210 $a Chichester $a New York $d c1999 $c J. Wiley
215 1 $a viii, 240 p. $c ill. $d 24 cm.
300 $a Originally published in French by Dunod (Paris), 1997
320 $a Includes bibliographical references (p. [219]-231) and index
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606 $a Product management $3 54651 $3 220809
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700 $a Millier, $b Paul $3 94391

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