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Marketing Management : a strategic a...

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Boyd, Harper W.

Marketing Management : a strategic approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a strategic approach
[NT 47261] Author:	BoydHarper W.,
[NT 47353] Alternative Intellectual Responsibility:	Walkerorville C.,
[NT 47351] Place of Publication:	Illinois
[NT 47263] Published:	Richard D. Irwin Inc.;
[NT 47352] Year of Publication:	c1990
[NT 47264] Description:	1 v.ill,form : 24 cm.;

Marketing Management : a strategic approach
Boyd, Harper W.

Marketing Management : a strategic approach / by Harper W. Boyd, Orville C. Walker - Illinois : Richard D. Irwin Inc., c1990. - 1 v. ; ill,form ; 24 cm..
Includes Index.

Walker, orville C.

Marketing Management : a strategic approach
LDR:00337nam0 2200121 i 450 001 117728
010 $b bound
100 $a 19991116d1990 yam b
101 $a eng
102 $a us
200 $a Marketing Management $e a strategic approach $f by Harper W. Boyd, Orville C. Walker
210 $a Illinois $d c1990 $c Richard D. Irwin Inc.
215 $a 1 v. $c ill,form $d 24 cm.
320 $a Includes Index
700 $a Boyd $b Harper W. $3 38203
701 $a Walker $b orville C. $3 92372

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