Boyd, Harper W.

Marketing Management : a strategic approach by: Boyd, Harper W.; Walker, orville C. (書目-語言資料,印刷品)

Marketing Research by: Boyd, Harper W. (書目-語言資料,印刷品)

行銷策略 by: Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C.; 張帆 (書目-語言資料,印刷品)

Marketing management : a strategic approach with a global orientation by: Boyd, Harper W. (書目-語言資料,印刷品)