Gilmore, James H.

[NT 60487] Overview

[NT 60478] Works:	3 [NT 60520] works in 3 [NT 60521] publications in 2 [NT 60522] languages

[NT 60480] Titles

體驗經濟時代 : 消費是一個過程,當過程結束後,體驗的記憶將恆久存在 [NT 59711] by: Gilmore, James H.; Pine II, B. Joseph; 吉爾摩 ((Gilmore, James H.)); 夏業良; 派恩 ((Pine II, B. Joseph)); 魯煒 ([NT 1579] Language materials, printed)

Markets of one : creating customer-unique value through mass customization [NT 59711] by: Gilmore, James H.; Pine, B. Joseph ([NT 1579] Language materials, printed)

體驗真實 : 滿足顧客的真正渴望 [NT 59711] by: Gilmore, James H.; Pine, B. Joseph; 吉爾摩 ((Gilmore, James H.)); 派恩 ((Pine, B. Joseph)); 邱如美 ([NT 1579] Language materials, printed)

[NT 60479] Subjects

Relationship marketing 顧客關係管理市場學行銷管理 Product management 消費心理學顧客服務消費者行為 Flexible manufacturing systems 670.42