行銷學
Overview
Works: | 83 works in 82 publications in 82 languages |
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Titles
整合行銷傳播 = Integrated marketing communications : 理論與實務; theory and practical
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行銷研究 = Marketing research : 實務與理論應用; practices and theoretical applications
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策略行銷分析 = Strategic marketing analysis : 架構與實務應用; framework and practical applications
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行銷研究 = Marketing research : 實務與理論應用; practice and theoretical applications
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(Language materials, printed)
故事課 = Storytelling, a strategy to create company branding : 99%有效的故事行銷,創造品牌力
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觀光行銷學 = Tourism marketing : 產業觀點與實務應用; industrial perspective and applications
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