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整合行銷傳播 = Integrated marketing communications : 理論與實務; theory and practical

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Integrated marketing communications
[NT 47348] Title Information:	理論與實務
[NT 47261] Author:	葉鳳強,
[NT 47353] Alternative Intellectual Responsibility:	吳家德,
[NT 47351] Place of Publication:	臺北市
[NT 47263] Published:	五南;
[NT 47352] Year of Publication:	2009[民98]
[NT 50960] Edition:	初版
[NT 47264] Description:	23,501面圖,表格 : 26公分;
[NT 47266] Subject:	行銷傳播 -
[NT 47266] Subject:	行銷學 -
[NT 50961] ISBN:	978-957-11-5750-4

整合行銷傳播 = Integrated marketing communications : 理論與實務; theory and practical
葉, 鳳強

整合行銷傳播 = Integrated marketing communications : 理論與實務 / 葉鳳強,吳家德著 - 初版. - 臺北市 : 五南, 2009[民98]. - 23,501面 ; 圖,表格 ; 26公分.
參考書目:面496-499.
ISBN 978-957-11-5750-4
行銷傳播行銷學

吳, 家德

整合行銷傳播 = Integrated marketing communications : 理論與實務; theory and practical
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200 1 $a 整合行銷傳播 $e 理論與實務 $d Integrated marketing communications $e theory and practical $z eng $f 葉鳳強,吳家德著
205 $a 初版
210 $a 臺北市 $d 2009[民98] $c 五南
215 0 $a 23,501面 $c 圖,表格 $d 26公分
312 $a 封面副題名:企劃行銷人完全營養補給
320 $a 參考書目:面496-499
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517 1 $a 企劃行銷人完全營養補給 $z chi
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606 $2 cst $a 行銷學 $3 190916
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801 0 $a cw $b 醒吾 $c 20091230 $g CCR

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