Marketing research
Overview
| Works: | 22 works in 20 publications in 20 languages | |
|---|---|---|
Titles
Creating breakthrough products : innovation from product planning to program approval
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Achieving planned innovation : a proven system for creating sucessful new products and services
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
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Business and economic forecasting for the information age : a practical approach
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