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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	leveraging the Internet for market measurement and consumer insight
作者:	MonsterRobert W.,
合作者:	PettitRaymond C.,
出版地:	Singapore
出版者:	John Wiley & Sons (Asia) Pte Ltd;
出版年:	2002
面頁冊數:	xxi, 306 p.ill. : 24 cm.;
標題:	Marketing research -
標題:	Telemarketing -
ISBN:	0-470-82064-0

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
Monster, Robert W.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster ; Raymond C. Pettit - Singapore : John Wiley & Sons (Asia) Pte Ltd, 2002. - xxi, 306 p. ; ill. ; 24 cm..
Includes index.
ISBN 0-470-82064-0
Marketing researchTelemarketing

Pettit, Raymond C.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
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