市場學
Overview
Works: | 105 works in 103 publications in 103 languages |
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Titles
中国企业营销管理创新研究 = The study on the innovation of Chinese enterprise marketing management
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服務業行銷 = Services marketing : quality enhancement & value creation; 品質提昇與價值創造
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行銷管理概論 = Essentials of marketing management : principles and practices; 探索原理與體驗實務
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國際行銷管理 = International marketing management : 亞洲觀點與全球思維; Asia perspective & global thinking
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國際行銷學 = International marketing : building the global marketing capability; 建構全球行銷能力
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觀光與餐旅行銷 = Marketing for tourism and hospitality : experiential, humanistic, esthetic; 體驗、人文、美感
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行銷研究 = Marketing research : 實務與理論應用; practices and theoretical applications
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