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Beating low cost competition : how premium brands can respond to cut-price rivals

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how premium brands can respond to cut-price rivals
作者:	RyansAdrian B., 1945-
出版地:	Chichester, England
出版者:	John Wiley & Sons;
出版年:	c2008.
面頁冊數:	xvi, 256 p.ill. : 24 cm. ;
標題:	Brand choice. -
標題:	Brand name products. -
標題:	Marketing. -
標題:	Price cutting. -
標題:	Product management. -
ISBN:	9780470742976

Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B.

Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. - Chichester, England : John Wiley & Sons, c2008.. - xvi, 256 p. ; ill. ; 24 cm. .
Includes bibliographical references (p. [231]-241) and index..
ISBN 9780470742976
Brand choice.Brand name products.Marketing.Price cutting.Product management.

Beating low cost competition : how premium brands can respond to cut-price rivals
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