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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a complete overview and analysis of brand valuation techniques, methodologies and applications
作者:	SalinasGabriela,
出版地:	Chichester, U.K.
出版者:	Wiley;
出版年:	c2009
面頁冊數:	xxviii, 420 p.ill. : 24 cm.;
標題:	Brand name products -
標題:	Branding (Marketing) -
標題:	Valuation -
ISBN:	9780470740316

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
Salinas, Gabriela

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas - Chichester, U.K. : Wiley, c2009 . - xxviii, 420 p. ; ill. ; 24 cm..
Includes bibliographical references and index .
ISBN 9780470740316
Brand name productsBranding (Marketing)Valuation

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
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