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Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a complete action kit of tools and techniques for achieving profitable key supplier status
作者:	ChevertonPeter.,
出版地:	London
出版者:	Kogan Page;
出版年:	c2004.
版本:	3rd ed.
面頁冊數:	xii, 356 p.ill. : 25 cm.; 1 CD-ROM (4 3/4 in.)+
標題:	Customer services -
標題:	Marketing - Key accounts. -
標題:	Selling - Key accounts. -
ISBN:	0749441690

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
Cheverton, Peter.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd ed.. - London : Kogan Page, c2004.. - xii, 356 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 350-351) and index.
ISBN 0749441690
Customer servicesMarketingSelling -- Key accounts. -- Key accounts.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
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