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Consumer insight : how to use data and market research to get closer to your customer

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to use data and market research to get closer to your customer
合作者:	BondAlison.,
合作者:	FossBryan.,
合作者:	StoneMerlin, 1948-
出版地:	London
出版者:	Kogan Page;
出版年:	2004.
面頁冊數:	xv, 288 p.ill. : 24 cm.;
集叢名:	Market research in practice
標題:	Database marketing. -
標題:	Marketing research. -
標題:	Customer relations - Data processing -
ISBN:	0749442921

Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. - London : Kogan Page, 2004.. - xv, 288 p. ; ill. ; 24 cm.. - (Market research in practice).
Includes bibliographical references and index..
ISBN 0749442921
Database marketing.Marketing research.Customer relations -- Data processing

Bond, Alison.

Consumer insight : how to use data and market research to get closer to your customer
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