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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	powerful proven communication strategies for maximizing value
作者:	HaywoodRoger, 1939-
合作者:	Chartered Institute of Marketing.
出版地:	London
出版者:	Kogan Page;
出版年:	c2005.
版本:	3rd ed.
面頁冊數:	xvi, 320 p.24 cm.;
標題:	Public relations. -
標題:	Corporate image. -
標題:	Organizational effectiveness. -
附註:	'The Chartered Institute of Marketing.'
ISBN:	0749444088

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Haywood, Roger

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood. - 3rd ed.. - London : Kogan Page, c2005.. - xvi, 320 p. ; 24 cm..
'The Chartered Institute of Marketing.'Includes index.Previous ed. published as: Manage your reputation. London : Kogan Page, c2002..
ISBN 0749444088
Public relations.Corporate image.Organizational effectiveness.

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
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