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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to use one-to-one relationship marketing to be the leader in your industry
作者:	NewellFrederick,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c1997
面頁冊數:	315 p.ill. : 24 cm.;
標題:	Database marketing -
標題:	Relationship marketing -
ISBN:	0-7863-1228-9

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
Newell, Frederick

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell - New York : McGraw-Hill, c1997. - 315 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 291-304) and index.
ISBN 0-7863-1228-9
Database marketingRelationship marketing

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
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